Travel Leaders Network Recognized as Marketing Partner of the Year by Royal Caribbean International
Unparalleled marketing sophistication and segmentation in print, digital and social was noted in the honor for this best-in-class travel agency organization
New York, NY (February 7, 2018) – Today, Travel Leaders Network is proud to announce that it was recognized as Marketing Partner of the Year by Royal Caribbean International. The honor comes on the heels of a stellar year for their long-time partnership.
This recognition by a leader in the cruise space confirms that our marketing partnership is a unique and enduring relationship that continues to flourish. The honor confirms that what we have delivered to our members is a best-in-class solution.
-Stephen McGillivray, Chief Marketing Officer for Travel Leaders Group
“It’s an incredible honor to have one of Travel Leaders Group’s largest businesses be recognized by one of our most valued supplier partners as we celebrate Travel Leaders Network’s first anniversary as a unified brand,” said Stephen McGillivray, Chief Marketing Officer for Travel Leaders Group. “This recognition by a leader in the cruise space confirms that our marketing partnership is a unique and enduring relationship that continues to flourish. The honor confirms that what we have delivered to our members is a best-in-class solution.”
In 2017, Travel Leaders Network collaborated with Royal Caribbean International in identifying key consumer targets and created marketing collateral to speak directly to the consumer in a unique manner. Consumers were targeted based on a number of items, including past purchase history, familiarity with cruising, geographic locations, lifestyle and household demographics. The messaging in these campaigns strongly supported Royal Caribbean’s brand pillars.
“These campaigns encompass print, digital and social – and truly marry all touchpoints to tell the right story to the right consumer at the right time. The campaigns walked consumers through the Royal Caribbean cruise experience while individually focusing on varying aspects of the vacation experience. We are proud of the results of our efforts this past year,” added McGillivray, noting that organization looks forward to collaborating even more closely with Royal Caribbean, executing customer-generating marketing that will benefit the cruise leader as well as the approximately 40,000 travel agents in the Travel Leaders Network agencies.
McGillivray thanked Royal Caribbean for its continued support of Travel Leaders Network and its agents and acknowledged that the recognition from Royal Caribbean wouldn’t be possible without the hard work and dedication of the approximately 6,800 travel agencies in the network.
“All our marketing is to support our member agencies. Remember, every Royal Caribbean consumer message we delivered during this campaign, the exclusive ‘call to action’ showcased one of our valued member agencies,” added McGillivray. “Our overall campaign goal was to help our members close more Royal Caribbean sales. When our members and Royal Caribbean both win, we win, too.”
Travel agencies interested in learning more about the award-winning programs and diverse offerings that Travel Leaders Network provides to agencies in leisure and luxury travel, business travel, honeymoon and destination weddings – as well as active and adventure travel – can visit TravelLeadersNetwork.com.
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About Travel Leaders Network
Travel Leaders Network assists millions of leisure and business travelers, annually, and is the largest seller of luxury travel, cruises, river cruises and tours in the travel agency industry. Led by flagship Travel Leaders-branded travel agencies (www.TravelLeaders.com), the network includes 6,800 Associates and Member travel agency locations in the United States and Canada. Travel Leaders Network’s award-winning Agent Profiler agent-locator, marketing, technology, supplier partnerships and educational programs are designed around our travel agents’ commitment to our vacation and business travel clients in providing a progressive approach toward each unique travel experience. Travel Leaders Network is a Travel Leaders Group, LLC company.