Elevate Conference Sets the Stage for Global Travel Collection’s New Support Initiatives for Travel Advisors

October 24, 2023

We are committed to continually investing in the tools and programs that support our travel advisors.

Conference brings together luxury travel advisors and supplier partners


NEW YORK (October 24, 2023) – Global Travel Collection, Internova Travel Group’s high-service premium and luxury travel division, announced several new initiatives designed to support its community of travel advisors and agencies worldwide. Angie Licea, President of Global Travel Collection, shared details of the new programs during the company’s Elevate conference, held at the new Virgin Hotels New York.


Concierge powered by TEN is a new concierge offering featuring exclusive lifestyle services and priority access to the best restaurants, hotels, shows and events around the world. Launching in 2024, this program will be available exclusively to GTC advisors.


Coming soon is a new, cloud-based platform that will help travel advisors design and manage complex trips for their clients. This planning tool offers features such as CRM, client proposal/itinerary creation and workflow management.


Other new developments include the creation of a Partner Solutions Team to help advisors navigate the special offers from preferred partners; a revamped air desk and enhanced support services for group bookings; and a new GTC corporate website that will support business travel services, including entertainment travel and meetings and incentives.


“We are committed to continually investing in the tools and programs that support our travel advisors,” said Licea from the main stage at Elevate. “These new initiatives, in addition to other steps we’ve taken over the past year, will help them grow their businesses and continue to provide the highest level of service to their clients. We know that people prefer a personal touch when planning their travel, and our GTC travel advisors are second to none when it comes to providing that human connection.”


As part of Internova Travel Group, GTC advisors have access to exclusive value-added amenity programs and offers, such as the new CURATED Hotels & Resorts, which was launched at the Elevate conference and focuses on one of the fastest-growing segments in the hospitality industry: properties with the personality, style and vibe fit for a lifestyle traveler coupled with the quality, service and value of a trusted brand. Clients of GTC advisors who book into CURATED’s innovative collection of 400 lifestyle properties around the world will receive $100 credits when staying at participating properties for two or more consecutive nights, as well as room upgrades when available.


Moreover, as part of Internova’s new Green Circle eco-luxe sustainability initiative, in 2024, a portion of the sales proceeds from Internova’s programs, including CURATED, booked by GTC advisors will go toward supporting verified carbon sequestration programs around the world.


Elevate connects 400 Global Travel Collection travel advisors with 300 esteemed preferred partners for networking, one-on-one meetings and the opportunity to hear from industry leaders about trends in luxury travel. Global Travel Collection brands include Protravel International, Tzell Travel Group, In the Know Experiences, All Star Travel Group, R. Crusoe & Son, Andrew Harper and Colletts Travel. Global Travel Collection’s community of travel advisors and agencies worldwide serve clients in the luxury leisure, corporate and entertainment sectors.


Over the past year, Global Travel Collection confirmed its commitment to its travel advisors through a number of new programs and activities, starting with the launch of a luxury travel magazine OLTRE, initially distributed to clients of GTC advisors. GTC also held professional development workshops in New York City and Beverly Hills; brought new structure to its FAM program and invitations for industry events; added courses to its Learning Library for advisors; and created a new advisor newsletter.


In addition, the company invested in promoting the value of a travel advisor. GTC collaborated with NBC’s LXTV to produce “Extra Mile Club, a television pilot that highlighted the benefits of working with two GTC advisors who competed to plan a perfect New York City weekend for celebrity clients. GTC has also relaunched its website, making it easier for consumers to connect with a travel advisor. The updated site features agent profiles and inspirational travel stories.


In February, GTC announced The Path Forward, laying the foundation for a flexible and adaptable business environment that positions advisors for long-term success in an ever-changing travel environment. Through the creation of Advisor Success Teams, GTC advisors receive personalized, proactive attention that helps them win new customers and grow their businesses. Smaller groups of advisors are guided by a dedicated manager who tailors resources based on the needs of each individual business.


Advisors interested in learning more about an affiliation with Global Travel Collection can contact joinus@GlobalTravelCollection.com.


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About Global Travel Collection

Global Travel Collection (GTC), a division of Internova Travel Group, is the most influential largest collection of international luxury travel agencies, including the well-established networks of Protravel International, Tzell Travel Group, and Colletts Travel, as well as Andrew Harper, In the Know Experiences, All Star Travel Group and R. Crusoe & Son. GTC advisors and agencies are industry leaders in providing premium travel services to leisure travelers, corporate executives and the entertainment industry. The combined global reach and leverage translates into value, recognition, and preferential treatment for its world travelers.

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