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John Lovell, CTC, President of Travel Leaders Group, a division of Internova Travel Group, is a travel industry veteran with more than two decades of executive experience, a respected voice on travel trends and a leader in supporting the charitable needs of the travel community.
Based in Orlando, Fla., Lovell leads a division that generates gross travel sales approaching $21 billion annually. The division includes Internova’s consortia operation, its large host agency and its wholly-owned cruise, leisure and specialty agencies. He oversees Travel Leaders Group’s partnerships with travel suppliers, including cruise lines, tour operators, car rental companies and travel insurance entities, working to strengthen their vital relationships with travel advisors.
As President of Travel Leaders Group, Lovell is also responsible for the strategic operations, sales, marketing and overall growth of Travel Leaders Network, one of the largest travel agency organizations in North America.
People today are looking for an enriching and impactful vacation experience and more and more are coming back to travel agents for expert advice to ensure their journey is seamless and exceptional.
Prior to his current role, which he took on in 2020, Lovell served as President, Leisure Travel, Supplier Relations & Networks for Travel Leaders Group and as President of Vacation.com. At the time, Vacation.com was the largest travel agency consortium in the United States. In 2016, Travel Leaders Network was formed when Travel Leaders Franchise Group and Vacation.com were combined.
Before becoming President of Vacation.com in 2011, he held several other positions within the company, including Vice President of Sales, Industry Relations and Revenue Management. He was originally hired in 2002 as Vice President of Sales and Business Development.
Before joining Vacation.com, Lovell held the position of Director of Travel Industry Sales at ANC Rental Corporation. He also worked as Vice President of Sales and Marketing for Renaissance Travel Solutions. His first job in the travel industry was at the Hertz Corporation, serving as Regional Sales Manager for the state of Florida. Additionally, Lovell spent nine years at BAT Industries, working his way up to Director of Global Accounts for the tobacco giant while based in London.
Lovell is recognized within the industry for his expertise on the growing popularity of travel advisors, as well as cruise and leisure travel trends and the retail travel business. But he is also a leader in connecting the travel industry with those in need at home and around the world. In 2015, he founded the Family Bonds Foundation, the nonprofit giving arm of Travel Leaders Group that supports the charitable needs of those who work within the travel industry as well as the broader community.
