Travel Leaders Network Provides Record-Breaking Number of Leads to Members in 2022, On Track to Surpass Number in 2023
Enhanced TravelLeaders.com, powered by Agent Profiler, gives travelers and advisors new opportunities
ALEXANDRIA, VA (May 9, 2023) – Travel Leaders Network (TLN), the largest network of travel agencies in North America, is known for offering its members solutions for winning new business. This includes award-winning technology and lead-generation tools that deliver proven results. In 2022, the Network delivered a record-breaking number of leads to its members. TLN is also introducing new options for continued growth.
Bringing in solid leads that will become bookings is a core priority for most travel advisors.
-Stephen McGillivray, Chief Marketing Officer, Travel Leaders Group
“Bringing in solid leads that will become bookings is a core priority for most travel advisors,” said Stephen McGillivray, Chief Marketing Officer of Travel Leaders Group. “With the post-pandemic travel boom, the issue has become not only how do advisors get clients, but how do travelers find the perfect advisor for their trip? TravelLeaders.com, powered by Agent Profiler, is the answer that ‘matchmakes’ these two groups for a great solution for both.”
In 2022, Travel Leaders Network delivered over 215,000 leads to its members. This number represents a 43% growth from 2021 and a 24% growth from the pre-pandemic high of 2019. These leads represented $324 million in sales with preferred supplier partners and $39 million in commission earned by members.
As of the end of the first quarter of 2023, TLN members had received 97,000 leads since January 1, 2023, putting lead generation numbers on the path to surpass 2022 by 54%.
“The leads generated to me are incredible,” said Julie Valente of Valente Travel. “I have booked luxury cruises, private safaris in Africa and high-end European private tours from leads generated from Agent Profiler. The technology I can access through TLN is foundational to my travel agency—it’s incredibly sophisticated but intuitive at the same time. I have many clients who found me on Agent Profiler. They have told their friends about me, and I have gained many more clients from their referrals. I love Agent Profiler.”
In the past year, TLN introduced the “Super Agent” designation, where heavy users of Agent Profiler can earn a badge that will bring them to the top of searches, making it easy for advisors to be noticed and travelers to zero in on experts. Users are expected to have complete profiles, making use of all of Agent Profiler’s features, as well as a certain level of expertise and client reviews.
TravelLeaders.com now offers a multi-facet search for pinpointed search results. For instance, a user can search by location, destination and travel niche all at once. Users can even see sample itineraries when using TravelLeaders.com to search for an advisor. The site has been redesigned for mobile users and with a color palette designed to evoke travel.
“We are very excited about these enhancements to TravelLeaders.com,” Block continued. “We want to make sure the right leads get to our advisors so they can build the perfect vacation memories for travelers. Demand for travel advisors is greater than ever, and our solutions are designed to give our members the edge to get more clients and earn more revenue.”
Additionally, Travel Leaders Network has reaffirmed its commitment to corporate agencies with its service offerings.
“While there are agencies that deal exclusively in corporate travel, many members have a mix of leisure and business travel on their books,” Block said. “Because of our size and capabilities, agencies don’t have to make a choice when they become part of our Network. Our corporate travel offerings are just as robust as our leisure offerings.”
Corporate travel agencies working with Travel Leaders Network have access to solutions like:
- The Business Center of Excellence, dedicated to advising corporate agencies and giving assistance on RFPs, customer surveys, sales presentations and more.
- Travel Leaders Global Network for client support abroad.
- Leading technology like flexible booking tools, a suite of data reporting tools and a customized web portal for corporate clients.
“There are opportunities for any and every type of agency with TLN,” Block said. “Corporate, leisure, big, small—it doesn’t matter. Our scalable solutions can be a benefit to all our members and help them find greater success.”
For travel agencies interested in learning more about the award-winning programs and diverse offerings of Travel Leaders Network in leisure and luxury travel, business travel, honeymoon and destination weddings — as well as active and adventure travel — visit TravelLeadersNetwork.com.
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About Travel Leaders Network
Travel Leaders Network (www.TravelLeaders.com) assists millions of leisure and business travelers annually and is one of the largest sellers of luxury travel, cruises and tours in the travel agency industry, with approximately 5,700 travel agency locations across the United States and Canada. Travel Leaders Network is part of Travel Leaders Group, a division of Internova Travel Group.