Client Builder brings new prospecting capabilities to Nexion members, expanding marketing support from client engagement to acquisition

IRVING, TX (September 4, 2026) – Nexion Travel Group, the industry’s leading host agency, is expanding the marketing resources available to its members, giving travel advisors more ways to find prospective clients, deepen relationships with existing ones and turn traveler interest into bookings.

Announced at CoNexion, Nexion’s annual conference, the expansion includes the introduction of Client Builder to Nexion members, adding on-demand prospecting to the host agency’s suite of consumer marketing resources.

“Independent travel advisors shouldn’t have to be marketing experts to grow successful businesses,” said Jackie Friedman, CTC, VTA, President, Nexion Travel Group. “One of the advantages of being part of Nexion is having sophisticated marketing resources ready to put to work for your business. We help our members stay connected with the clients they have, reach the clients they want and ultimately create more opportunities for bookings. Client Builder adds an important new way to do that.”

A New Way to Reach Prospective Clients

For Nexion members, Client Builder provides a turnkey way to reach prospective customers through targeted direct mail. Members can select professionally designed materials, customize their messaging and choose the audiences they want to reach.

Campaigns can be launched on demand, allowing advisors to act on timely opportunities without committing to a large-scale campaign or waiting for a scheduled mailing. Members may also be able to use local co-op funds from participating supplier partners to help offset campaign costs.

Client Builder complements Nexion’s Engagement program, which helps members market to existing clients, and Escape magazine, its consumer travel publication personalized with each member’s own agency branding. Together, these resources give Nexion members marketing support across the client lifecycle, from finding new prospects and inspiring travelers to staying top of mind and generating repeat business.

Nexion is also continuing to invest in its digital marketing resources, with enhancements planned for 2027 that will make consumer email more interactive and make it easier for members to publish Nexion-created content directly to their own social channels.

“Our members are independent business owners, but being independent doesn’t mean doing everything on your own,” Friedman said. “We’re continually looking for ways to give Nexion members an advantage, whether that’s through marketing, technology, education or the strength of our community. It all comes back to helping advisors build stronger, more profitable businesses.”

Those interested in learning more about becoming a professional travel advisor and building a business with the support and resources of Nexion Travel Group can call 800-747-6813 or email [email protected].

About Nexion Travel Group

Nexion Travel Group is a fully accredited host agency, offering membership to independent travel professionals since 1995. As part of Internova Travel Group, Nexion Travel Group provides ticketing, operations and fulfillment support to independent travel professionals coupled with best-in-class tools, technology, marketing, education and support. Nexion Travel Group is the complete host agency for multi-agent agencies, corporate agencies, experienced agents and those new to the industry.