ALTOUR Merges Four MICE Businesses Under a Single Global Identity: YES (Your Event Solutions), an ALTOUR Company

April 11, 2024

Our meetings businesses led the growth story for our corporate travel division in 2023. With this brand simplification, we feel confident this growth trajectory will accelerate even further.

NEW YORK (April 11, 2024) – ALTOUR, the corporate travel division of Internova Travel Group, one of the world’s largest travel services companies, today announced the merger of all its meetings, incentives, conference and exhibitions (MICE) businesses under the YES (Your Event Solutions) brand.

 

The new entity will include YES, an event planning agency founded by Sue Gill in the UK; the MICE divisions of ALTOUR and Travel Leaders Corporate in the U.S.; and On Tempo, the event planning division of Corporate Travel Services (CTS), based in Mexico City.

 

As a single unified brand, YES will enable ALTOUR to meet the global demand for MICE programs through enhanced services, greater buying power and increased exceptional global service offerings.

 

“The merging of these four powerhouse MICE businesses is the culmination of many months of hard work and planning by dozens of team members all around the world,” said Sue Gill. “Since starting this incredible business from my bedroom back in 2001, I’m amazed at what our passionate team has accomplished. I couldn’t be prouder to finally say that YES is truly better together!”

 

The combined businesses of YES have already delivered amazing experiences to 226,200 attendees at more than 7,675 events across 66 countries in the last 12 months, proving they can bring audiences together no matter where they are in the world, in person and virtually.

 

“Our meetings businesses led the growth story for our corporate travel division in 2023. With this brand simplification, we feel confident this growth trajectory will accelerate even further,” said Gabe Rizzi, President of ALTOUR.

 

Founded in 2001, YES has grown into one of the most reputable creative events agencies in Europe. In 2019, the business was acquired by Internova Travel Group. Its expansion across the U.S., Latin America and the Middle East ensures the YES brand and unique DNA is firmly nestled in the Internova family as the MICE division of ALTOUR.

 

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About YES (Your Event Solutions)

Founded by Sue Gill in 2001, YES, an ALTOUR Company, is a global, multi-award-winning events agency with over 20 years of​ experience delivering high-caliber events. Headquartered in Halifax, UK, with offices in London, New York and Mexico City, YES has grown to be one of the most respected event solution providers, delivering extraordinary and innovative event experiences for the world’s biggest brands. YES is a brand of ALTOUR, a division of Internova Travel Group.

 

About ALTOUR

ALTOUR is one of the largest travel management companies in the United States and around the world serving the corporate and leisure luxury, mid-markets and entertainment community. ALTOUR is part of Internova Travel Group, which is the highest-ranking American corporate travel management company, according to Business Travel News.

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