Our business travel advisors know what clients need and where the experience can be better. This Council gives them a direct line into the decisions that shape our Business Travel community, so the programs and tools we build reflect the way advisors actually work.
New Business Travel Advisory Council will help guide the initiatives, programs and experiences that shape GTC’s Business Travel vertical
NEW YORK (September 28, 2026) – Global Travel Collection (GTC), one of the world’s largest luxury travel advisor organizations representing more than $2.4 billion in annual sales, today announced the launch of its Business Travel Advisory Council, an invitation-only group of advisors who will help shape the future of GTC’s Business Travel vertical.
Business travel is entering a higher-spend, more complex era. According to the Global Business Travel Association (GBTA), global business travel spending is forecast to reach $1.71 trillion in 2026. Against this backdrop, GTC’s Business Travel Advisory Council will provide direct advisor insight to anticipate client needs, identify opportunities and help shape the organization’s business travel strategy.
GTC’s own booking data reflects that momentum. After contracting 3% in 2025, business travel is up 9% so far in 2026, with air sales up 12% as both transaction volume and fares rise. Domestic air has also been particularly strong.
The Council brings together a select group of advisors who live business travel day in and day out, chosen for their industry expertise, commitment to collaboration and passion for evolving the advisor and client experience. Members will work closely with GTC leadership to guide the initiatives, programs and experiences that shape the Business Travel community, with a direct voice in the future of the vertical.
“Our business travel advisors know what clients need and where the experience can be better,” said Pam Palay, Vice President, Advisor Success, Business Travel, Global Travel Collection. “This Council gives them a direct line into the decisions that shape our Business Travel community, so the programs and tools we build reflect the way advisors actually work.”
The Business Travel Advisory Council follows the launch of GTC’s Cruise and Technology councils, part of a broader effort to give advisors a direct role in shaping the products, programs and strategy across GTC’s specialty verticals.
Meet the inaugural members of the Business Travel Advisory Council:
For advisors considering a new host home, the Council reinforces GTC’s commitment to giving advisors a meaningful voice in the programs, tools and strategy they rely on every day. Advisors interested in learning more about Global Travel Collection can visit joinus.globaltravelcollection.com.
About Global Travel Collection
Global Travel Collection (GTC), part of Internova Travel Group, is the most influential collection of international luxury travel advisors. More than 1,500 GTC advisors are industry leaders in providing premium travel services to leisure travelers, corporate executives and the entertainment industry. GTC’s combined global reach and leverage translate into value, recognition and preferential treatment for its world traveler clients.