This moment has been years in the making. By uniting our legacy brands under one identity, we are creating the strongest advisor environment in the industry. Protravel International, Tzell Travel Group and ALTOUR advisors have long set the standard for luxury travel. Now, those capabilities are amplified through one powerful platform built for the best advisors and the clients they serve.
Brand unification positions GTC at the center of the luxury travel ecosystem
NEW YORK (April 21, 2026) – Global Travel Collection (GTC), the premier host agency for luxury travel advisors, today announced the unification of Protravel International, Tzell Travel Group and ALTOUR advisors under the Global Travel Collection banner. The move brings together $2.4 billion in annual sales and more than 1,500 elite advisors, solidifying GTC’s position as a defining force in the global luxury travel market.
The announcement marks the culmination of a multi-year integration designed to strengthen advisor support, streamline operations and deliver greater value across the luxury travel landscape. It also signals the first step in a broader strategy as GTC expands its leadership in an increasingly consolidated market.
Guided by the principle of “Built for the Best,” GTC unites its advisors—including 34 high-performing agencies each generating more than $10 million annually—into a single platform built to support seven- and eight-figure advisor businesses while combining boutique-level service with enterprise-grade infrastructure.
“This moment has been years in the making,” said Angie Licea, President of Global Travel Collection. “By uniting our legacy brands under one identity, we are creating the strongest advisor environment in the industry. Protravel International, Tzell Travel Group and ALTOUR advisors have long set the standard for luxury travel. Now, those capabilities are amplified through one powerful platform built for the best advisors and the clients they serve.”
A Strategic Advantage for Advisors and Partners
The unification delivers immediate benefits for advisors, clients and GTC’s global network of preferred partners. With $2.4 billion in annual sales, Global Travel Collection represents one of the most concentrated sources of luxury travel demand in the market, offering partners a single platform to engage with top-performing advisors and discerning travelers.
As luxury travel continues to consolidate at the high end of the market, scale has become a key differentiator. GTC’s unified structure enables deeper collaboration and long-term value for hotel, cruise, tour and destination partners seeking consistent access to affluent travelers.
Built for What’s Next
GTC’s unified platform supports advisors and partners through:
Advisors say the unified platform strengthens their ability to serve high-end clients worldwide.
“The unification behind Global Travel Collection is a real advantage for our business,” said Joshua Beagelman, Managing Director of MB Private Clients, powered by Global Travel Collection. “It brings together the technology, relationships and scale that strengthen the leverage behind MB Private Clients, enhancing our access to buying power, reporting and senior industry connections, allowing us to deliver highly personalized service while operating with meaningful industry influence.”
Defining the Future Standard of Luxury Travel
Even as artificial intelligence reshapes travel planning, the highest end of the market still runs on human expertise.
With 44% of GTC advisors generating more than $1 million in annual sales and nearly 900 ultra-luxury journeys valued at $100,000 or more booked in 2025, GTC represents the most sophisticated segment of today’s luxury traveler. Clients spent an average of $1,407 per night on preferred partner accommodations in 2025, reflecting the network’s focus on exclusive access and exceptional experiences.
“The advisors shaping the future of luxury travel expect a platform that matches their ambition,” added Licea. “Global Travel Collection was built for the best—those delivering extraordinary experiences for the world’s most discerning travelers.”
Experienced luxury travel advisors interested in joining Global Travel Collection and learning more about the platform can visit joinus.globaltravelcollection.com.
About Global Travel Collection
Global Travel Collection (GTC), part of Internova Travel Group, is the most influential collection of international luxury travel advisors. More than 1,500 GTC advisors are industry leaders in providing premium travel services to leisure travelers, corporate executives and the entertainment industry. GTC’s combined global reach and leverage translate into value, recognition and preferential treatment for its world traveler clients.
Media Assets
High-resolution images for Global Travel Collection are available here: [link]