NEW YORK (October 24, 2023) – Internova Travel Group, one of the world’s largest travel services companies, is launching Internova Green Circle, an eco-luxe sustainability initiative that is part of the company’s commitment to supporting environmentally friendly practices at home and around the globe.

Green Circle was announced at Global Travel Collection’s Elevate 2023 Conference at the new Virgin Hotels New York City. Global Travel Collection, a division of Internova Travel Group, represents the world’s most sophisticated collection of international luxury travel agencies. Elevate connects 400 advisors from the high-service premium and luxury travel division with 280 esteemed preferred partners.

Through advocacy, education, partnerships and initiatives, Green Circle aims to encourage travel advisors, customers, suppliers and employees to work together to help reduce the strain on our planet’s finite resources and to enrich local communities and cultures. ‘Green’ represents nature and symbolizes growth, renewal and harmony. ‘Circle’ refers to the earth, the circle of life, environmental stewardship and responsible sourcing. Internova’s steps will include contributing to conservation projects, minimizing carbon footprints and promoting a holistic approach to sustainability through all the company’s brands and divisions.

Green Circle will expand on Internova’s current sustainability efforts. Starting in 2024, a portion of the sales proceeds from Internova’s programs booked by our advisors will go toward supporting verified carbon sequestration programs around the world. Carbon sequestration is one method of reducing the amount of carbon dioxide in the atmosphere, with the goal of reducing global climate change.

Global Travel Collection represents travel agencies and advisors worldwide that service luxury leisure, entertainment, production and corporate clients. Travel brands that are part of Global Travel Collection include Protravel International, Tzell Travel Group, Colletts Travel, Andrew Harper, In the Know Experiences, All Star Travel Group and R. Crusoe & Son. Advisors have access to Internova’s carefully curated programs that reward travelers with bonus services and experiences, including Internova SELECT Hotels & Resorts, Internova CURATED Hotels & Resorts, Internova SELECT In-Country Partners, Internova WORLDWIDE Hotel Program, Bonotel Exclusive Travel, Distinctive Voyages, Roadtrips sports travel and ALTOUR Air, which provides private jet services.

“Our highly skilled and dedicated travel advisors inspire and enable people to see the world, so we have an obligation to take a leading role as responsible stewards of the planet,” said Internova CEO J.D. O’Hara. “Internova Green Circle exemplifies our commitment to ensuring a more sustainable future for generations to come. We also know that sustainability is increasingly important to our leisure and corporate customers. With this new initiative, we can provide additional support and engage our travel advisors as they help clients achieve their sustainable travel goals.”

Internova’s brands represent more than 100,000 travel advisors in over 6,000 company-owned and affiliated locations predominantly in the United States, Canada and the United Kingdom, with a presence in more than 80 countries. They deliver high-touch, personal travel expertise to leisure and corporate clients.

Because of its size and reach, Internova has the ability to influence a more equitable future for the company’s advisors, clients, employees and local communities. The company is committed to long-term sustainable initiatives that focus on how to do business, how to service customers, how to treat others, and how to preserve the beautiful destinations on the planet.

As part of its pledge to help fight the effects of global climate change, Internova partnered with Sustainable Travel International, which has more than 15 years of experience developing successful sustainable travel practices and supporting some of the best carbon offset programs for the travel industry.

Earlier this year, the company introduced two new initiatives to help clients of Global Travel Collection advisors reduce their travel emissions — a Climate Action 1% Program for Leisure Travelers and a Climate Positive Program for Corporate and Event Customers.  Internova is also on a path to becoming carbon neutral with its employee travel by the end of 2023.

About Internova Travel Group

Internova Travel Group is one of the largest travel services companies in the world with a collection of leading brands delivering high-touch, personal travel expertise to leisure and corporate clients. Internova manages leisure, business and franchise firms through a portfolio of distinctive divisions. Internova represents more than 100,000 travel advisors in over 6,000 company-owned and affiliated locations predominantly in the United States, Canada and the United Kingdom, with a presence in more than 80 countries.