Our airline and destination partnerships are built on long-term collaboration and shared growth. Experiences like this allow us to deepen relationships with key partners such as British Airways and Discover Saudi, while ensuring our advisors have the insight, access and confidence to sell emerging, high-value destinations backed by strong air connectivity and premium product.
Exclusive senior-level programme reinforces Internova’s strategic airline and destination relationships in a high-growth market
LONDON (December 17, 2025) – Internova Travel Group, one of the world’s largest travel services companies, has reinforced the strength of its global airline and destination partnerships as senior leaders from its UK luxury, corporate and MICE brands joined British Airways and Discover Saudi for an exclusive leadership experience across Riyadh and AlUla, two of Saudi Arabia’s most significant tourism and business travel hubs.
The invitation-only programme showcased how Internova works alongside leading airlines and tourism authorities to provide its network of travel advisors with early access, first-hand insight and in-market knowledge in one of the world’s fastest-growing travel destinations.
A Strategic Global Partnership
Internova’s collaboration with British Airways and Saudi Arabia is a long-term, strategic relationship designed to connect advisors with premium product, emerging destinations and key industry decision-makers. Participants from Internova’s UK brands Global Travel Collection (GTC) and ALTOUR, along with British Airways executives, included:
Riyadh to AlUla: Experiencing Saudi Arabia’s Tourism & Business Infrastructure
The program began in Riyadh and Diriyah, where the group experienced the warm hospitality of Bab Samhan and Fairmont partners. They explored the capital’s blend of heritage and modern development, including visits to the historic landmarks, and meetings with Saudi tourism officials to gain insight into Saudi’s long-term tourism, aviation and events strategy under Vision 2030.
The delegation then travelled to AlUla, a rapidly emerging luxury cultural destination and home to multiple UNESCO World Heritage Sites. Experiences included the stunning and exclusive Our Habitas hospitality and facilities, guided tours of AlUla Old Town and the Al Jadidah Arts District, a visit to the iconic Elephant Rock sandstone formation and exclusive access to the ancient Nabataean city of Hegra, renowned for its monumental rock-cut tombs and archaeological significance.
Together, the programme allowed participants to experience Saudi Arabia as a business-ready, premium leisure, corporate and MICE destination, supported by expanding air connectivity, hospitality development and government-backed tourism investment.
Industry Leaders on the Partnership
Karim Ismail, Head of Business Channels at British Airways & Iberia, said: “This trip demonstrated the strength of our partnership with Internova and highlighted the scale of opportunity now available for UK travellers across Saudi Arabia’s rapidly expanding premium travel sector.”
Peter Vlitas, Executive Vice President, Partner Relations at Internova Travel Group, said: “Our airline and destination partnerships are built on long-term collaboration and shared growth. Experiences like this allow us to deepen relationships with key partners such as British Airways and Discover Saudi, while ensuring our advisors have the insight, access and confidence to sell emerging, high-value destinations backed by strong air connectivity and premium product.”
Arif Kamal, Vice President, Airline Relations at Internova, added: “First-hand destination experience is essential for advisors selling high-value travel. This leadership trip strengthened confidence in Saudi Arabia as a premium destination and reinforced the advantage available to Internova-affiliated advisors.”
Francesca Vinchiaturo, Director of Airline Relations and Revenue Management EMEA at Internova, said: “Experiences like this strengthen our airline and destination partnerships and ensure our advisors are exceptionally well-positioned to serve luxury, corporate and MICE clients in high-growth markets. Thank you to our partners for their continuous support.”
Supporting Advisor Growth Through Global Partnerships
This leadership journey reflects how Internova supports its advisor community through strong airline relationships, destination access and hands-on market education for the most exclusive destinations. By bringing partners, destinations and advisors together at the leadership level, Internova continues to strengthen its global network across luxury, corporate and MICE travel.
Advisors interested in affiliating with one of Internova’s travel agency companies in the UK, as well as partners looking to work with the company, can find more information about our global partnerships and professional support network at internova.com.
About Internova Travel Group
Internova Travel Group is one of the world’s largest travel services companies and a 2026 Forbes Most Trusted brand, bringing together a portfolio of leading brands that deliver high-touch, personalized travel expertise to leisure, corporate and entertainment clients. Through its distinctive divisions, Internova manages leisure, business and franchise operations and represents more than 100,000 travel advisors across 6,000 company-owned and affiliated locations in the United States, Canada, Mexico and the United Kingdom, with a presence in more than 80 countries worldwide.