Minnesota’s Market Square Travel Receives Associate of the Year Award From Travel Leaders Network

October 20, 2021

Opening Market Square Travel was the result of wanting to do more than just work,” Lovick said. “I wanted to live my passion, travel. And the opportunity to share this passion with our customers and my employees is exactly what makes coming to work fun every day.

Owners Sandy Lovick and Dave Lovick are honored for the fourth time


ALEXANDRIA, VA (October 20, 2021) – Sandy Lovick and Dave Lovick of Minnesota’s Market Square Travel are recipients of the prestigious Associate of the Year Award for 2021, honoring the top travel agency among hundreds of Travel Leaders Network Associate Member locations nationwide.


The award is given to the franchise that best demonstrates excellence in service to clients and effectively represents the Travel Leaders brand. It was presented to the Lovicks — mother and son who co-own the business — at Travel Leaders Network’s annual EDGE conference, which took place Oct. 18-21 in Orlando.


The conference, at Loews Royal Pacific & Sapphire Falls Resorts, brought together travel advisors and industry partners including airlines, cruise lines, hotels and resorts and tour companies.


The business has grown from a small, one-office location to one of the largest and most successful Travel Leaders franchises in Minnesota and Western Wisconsin, with offices in Maple Grove, Blaine, Mendota Heights, Rochester, Stillwater and Woodbury, Minnesota, and River Falls, Wisconsin.


“I am so grateful for the travel I have been able to do and know that our customers benefit not only from my experience, but the insider knowledge, tips and advice from our entire team of travel professionals,” she added.


The Lovicks also operate a Travel Leaders Academy, one of the industry’s most comprehensive training programs. The academy prepares students for a variety of travel-related careers upon graduation.


Their dedication to enhancing skills extends to their employees. Market Square travel advisors take advantage of ongoing education and in-depth training programs, workshops, conferences and forums offered by Travel Leaders Network throughout the year.


Because of their size and the expertise of their travel advisors, as well as partnerships with travel companies around the world, Market Square can assist clients with a wide range of corporate and leisure travel, including luxury vacations, group travel, destination weddings, honeymoons and more.


This is the fourth time since 2008 that the Lovicks have been named Associate of the Year. In 2009, they received Travel Leaders’ highest honor, the Golden Legacy Award. As a top agency in the Travel Leaders Network, Market Square is also a frequent participant in Golden Circle trips, enabling travel advisors to explore new destinations and meet a wide variety of industry partners.


Market Square Travel has also consistently received the Travel Leaders Agency of Excellence Award, and this year, it was the top scorer among 16 franchises that were honored.


Each Travel Leaders agency was judged in multiple categories reflecting business growth, including use of Travel Leaders marketing programs, sales growth, especially among key supplier partners, participation in training programs to enhance service to their clients, participation in local and national business networking meetings and overall promotion of the Travel Leaders brand.


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About Travel Leaders Network

Travel Leaders Network (www.TravelLeaders.com) assists millions of leisure and business travelers annually and is one of the largest sellers of luxury travel, cruises and tours in the travel agency industry, with approximately 5,700 travel agency locations across the United States and Canada. Travel Leaders Network is part of Travel Leaders Group, a division of Internova Travel Group.


Sandy Lovick entered the travel business in 1979 and started Market Square five years later, working out of a renovated warehouse space on the edge of downtown Minneapolis.

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