An aircraft livery is the brand image of an airline. It’s intended to communicate the values and concepts of an airline and is typically comprised of a spread of branding such as colors, graphics, and typographical identifiers, which operators apply to their aircraft. The new SAS livery is a modern take on classic Scandinavian design and shows the future of SAS, airline officials said. The market’s most modern and fuel-efficient aircraft, the new Airbus A350 and A320neo, will be the first to feature the new design.

“Our relationship with SAS is an important one for Travel Leaders Group as we continue to provide value for our advsiors and look to build upon the high-quality experience that SAS offers travelers,” said Peter Vlitas Senior Vice President of Airline Relations for Travel Leaders Group. “We were thrilled to hear firsthand about the new livery and our advisors were eager to learn more.”

Advisors from Protravel International and Tzell Travel in attendance took in the beautiful visuals of Scandinavia and the new livery while absorbing key information relevant for their clients. The advisors noted their excitement specifically around SAS sustainable impact initiatives including the following.

SAS is allowing travelers flying with them to voluntarily choose to buy biofuel to help reduce climate-affecting CO2 emissions by up to 80 percent. This is a new non-profit service that aims to pioneer a large-scale and competitive market for biofuel within aviation, in line with SAS’ sustainability strategy. This new ancillary SAS product provides travelers with the option to reduce their climate impact. Travelers can now purchase biofuel when booking a ticket, or at any time before departure.

Additionally, SAS has been working to offset the flight carbon footprint of all tickets booked using a EuroBonus number. All part of an ambitious program by SAS to reduce climate changing emissions, that also includes more energy efficient aircraft and the increased use of biofuels. Airline officials noted that by including carbon offset for its EuroBonus program members, 40 percent of SAS’ passenger-related carbon dioxide emissions will be offset. EuroBonus is the most popular loyalty travel and experiences program in Scandinavia with 5.6 million members.

“From the launch of the new livery design to our biofuel announcement, and our carbon offsetting program, it’s never been a more exciting time for the airline. By implementing these practices, our goal is to not only encourage consumers to travel in a more sustainable way, but also provide them with a best in class travel experience,” says Max Knagge, General Manager North America at SAS.

About Tzell Travel Group

Since 1966, Tzell Travel Group has been providing its clients with the highest quality, most personalized travel experience integrated with today’s technology – whether it be corporate, entertainment or leisure travel. Tzell maintains its headquarters in New York City and has offices in 20 states. In everything it does, Tzell Travel Group places the highest priority on both its clients and its agents. For the individual traveler, Tzell addresses value, convenience, comfort and safety, with its customized quality traveler services. For the corporation, Tzell Travel clients also have access to The Travel Collection by Travel Leaders Group, a portfolio of select travel offers including discounts on international and domestic flights, value-added benefits at lodging establishments, shipboard credits on cruises and savings on escorted and vacation packages. Membership to The Travel Collection is offered at no additional cost to U.S. American Express Gold Card, Business Gold Rewards Card, Platinum Card® and Business Platinum Card® Members. For more information visit  www.TheTravelCollection.com.

About Protravel International, LLC

Protravel International, LLC is a Travel Leaders Group company. Founded in 1984, Protravel International, LLC is a full-service, dynamic travel company with an award-winning reputation. Protravel is headquartered in New York City and supports 24 locations throughout the United States and the United Kingdom, plus a network of hosted agents in all corners of the U.S. Today, approximately 900 travel advisors and professionals make up the Protravel organization. Our expertise in destination, international faring and competitive products – coupled with our superior network of contacts in the airline, hotel, cruise and hospitality industry – makes Protravel one of the most powerful selling forces in the travel industry. Protravel clients also have access to The Travel Collection by Travel Leaders Group, a selection of travel offers and discounts available at no additional cost to holders of select American Express® cards. For more information visit  www.TheTravelCollection.com.

About Travel Leaders Group
Travel Leaders Group (www.TravelLeadersGroup.com) is transforming travel with a commitment to our vacation and business travel clients through our progressive approach toward each unique travel experience. Having already assisted millions of travelers, Travel Leaders Group manages leisure, business and franchise travel operations under a variety of diversified divisions and brands. With over 6,000 agency locations, Travel Leaders Group ranks as one of the industry’s largest travel agency companies. Travelers also have access to The Travel Collection by Travel Leaders Group, a portfolio of select travel offers including discounts on international and domestic flights, value-added benefits at lodging establishments, shipboard credits on cruises and savings on escorted and vacation packages. Membership to The Travel Collection is offered at no additional cost to U.S. American Express Gold Card, Business Gold Rewards Card, Platinum Card® and Business Platinum Card® Members. For more information visit  www.TheTravelCollection.com. 

About Scandinavian Airlines (SAS)
SAS, Scandinavia’s leading airline, carries more than 30 million passengers annually to, from and within Scandinavia. The airline connects three main hubs – Copenhagen, Oslo and Stockholm – with 125 destinations in Europe, the US and Asia.

Spurred by a Scandinavian heritage and sustainable values, SAS will reduce total carbon emissions by 25 percent and operate with biofuel equivalent to equal the total consumption of fuel used to operate all domestic SAS flights, by 2030. In addition to airline operations, SAS offers ground handling services, technical maintenance and air cargo services. SAS is a founding member of Star Alliance™ and together with partner airlines offers almost 19,000 daily flights to more than 1,300 destinations around the world. For more information, please contact SAS press office, phone +46 8 797 2944.