We’re not just providing assets, we’re creating a high-performance sales engine that benefits everyone in our network.
Advisor-branded marketing and social media give opportunities to clients and partners.
NEW YORK (June 9, 2025) – In today’s digital-first world, influence equals impact, and Travel Leaders Network is transforming its travel advisors into some of the most effective influencers in the industry. Through tools like Social Share Pro and its enhanced marketing, Travel Leaders Network is enabling its members to promote their agency brands, drive bookings and increase visibility and revenue for supplier partners.
“With every new tool we introduce, our goal is clear: empower our member advisors to grow their business and, in turn, grow the business of our preferred partners,” said John Lovell, CTC, President of Travel Leaders Network, one of the largest sellers of luxury travel, cruises and tours in the travel agency industry. “We’re not just providing assets, we’re creating a high-performance sales engine that benefits everyone in our network.”
Advisor-Branded Marketing
Studies show that retaining customers is crucial, as acquiring new ones can cost five to seven times more. While Travel Leaders provides award-winning solutions for attracting new business, its members seek ways to strengthen client relationships, share new ideas with them and encourage them to book vacations through their agency. As a key membership benefit, Travel Leaders Network’s B2C marketing helps advisors stay connected with clients year-round, keeping the sales pipeline active, inspiring future travel and expanding supplier partner reach to new travelers.
To date in 2025, Travel Leaders has offered 464 consumer campaigns (both digital and print pieces) for members to choose from. Nothing is sent without a member’s explicit opt-in, allowing them to select what works best. So far this year, 123 million pieces have been sent to travelers, all branded with their travel advisor’s information.
Social Media Marketing
Travel Leaders has also expanded its members’ social media marketing options with Social Share Pro. Since its rollout in 2024, Social Share Pro has exploded in popularity and is now available to all Travel Leaders Network members in North America. The platform pushes curated, high-quality social media content featuring exclusive partner offers directly to advisors’ Facebook, Instagram, TikTok and other platforms. With over 2,200 agency locations participating and an audience of more than 4 million engaged social followers, Travel Leaders Network is turning everyday advisors into trusted, consistent content creators with measurable impact.
“Member advisors know the power of social media, but most don’t have the time or tools to do it well. We’ve solved that with Social Share Pro,” said Stephen McGillivray, Chief Partner Marketing Officer for Internova Travel Group whose team leads marketing for Travel Leaders Network. “With minimal effort, they’re reaching millions. And partners are seeing the returns.”
All engagement and social marketing tactics are designed to be scalable, whether member agencies use them as a complete marketing solution or to enhance their own campaigns.
More than 80 of the industry’s top travel partners participate in Travel Leaders’ print, digital and social media marketing programs. Members choose which partners to promote, while partners gain access to something unique at this scale: impactful data. By joining these programs, partners can reach travelers through the trusted voice of their travel advisor.
Travel Leaders Network’s commitment to performance and partnership has also earned it national recognition. In 2025, it was named one of Newsweek’s Most Reliable Companies, the only travel network to receive the distinction. The award reflects Travel Leaders Network’s consistency, business value and reputation as a dependable partner.
“Being recognized for our reliability is a reflection of the trust our partners place in us,” Lovell concluded. “We’re not just providing access, we’re delivering outcomes. And we’re only getting started.”
For travel agencies interested in learning more about the award-winning programs and diverse offerings of Travel Leaders Network in leisure and luxury travel, business travel, honeymoon and destination weddings — as well as active and adventure travel — visit TravelLeadersNetwork.com.
About Travel Leaders Network
Travel Leaders Network (www.TravelLeaders.com), an Internova Travel Group company, assists millions of leisure and business travelers annually and is one of the largest sellers of luxury travel, cruises and tours in the travel agency industry, with approximately 5,700 travel agency locations across the United States and Canada.
