Multi-billion-dollar travel agency network helps motivated advisors drive commissions, increase bookings and grow their businesses

NEW YORK (June 9, 2025) – Travel Leaders Network, North America’s largest travel agency network, is strengthening its offering to members with enhanced technology, expanded booking capabilities and new CRM options, all aimed at increasing member earnings and helping travel advisors run more profitable businesses.

As a multi-billion-dollar travel agency network, Travel Leaders Network leverages its size and industry partnerships to create business opportunities for members, offering access to tools and platforms typically reserved for mega travel companies.

“We operate like a multi-billion-dollar travel agency, but we pass the benefits directly to our members,” said John Lovell, CTC, President of Travel Leaders Network. “The more advisors engage with the programs we offer, the more they’re able to increase their income, become more efficient and grow their business.”

SNAP: Point-and-Click Booking Tool

A key driver of that income is SNAP, the Network’s proprietary point-and-click booking platform launched in 2024. Designed to be easy to use, SNAP gives advisors access to air, car and hotel options, with commissionable content prioritized. The tool is now available in Canada and complements Travel Leaders Network’s Cruise Complete, making it easy to book full trips across both platforms.

“I’ve earned four-figure commissions just on airfare thanks to SNAP,” said Carri Kersten, a Travel Leaders Network member with Avoya. “It’s simple to use, and it helps me earn more without extra effort.”

Agent Profiler: Award-Winning Lead Generation Tool

Agent Profiler on TravelLeaders.com helps members attract new clients by connecting them directly with engaged travelers. Consumers can browse advisor profiles, read reviews and choose the advisor who best fits their needs, based on real experience with destinations and supplier partners.

Visitors to TravelLeaders.com are typically well into the planning process and looking to validate their research with an expert, making them high-quality, conversion-ready leads.

SuperAgent Adds Gold and Diamond

The SuperAgent program highlights the most engaged members, increasing their visibility on TravelLeaders.com. With the addition of Gold and Diamond tiers, advisors who fully use the platform and consistently follow up with leads gain access to even more opportunities. Active participants now report an average booking value of $10,655 through the site.

SuperAgents are those who invest in their profiles. They tell a complete story to potential clients and respond promptly to leads. The program’s success led to the creation of Gold and Diamond tiers, which reward members who go further by sharing their performance data with Travel Leaders Network. Metrics include dashboard completion, response time and conversion rates. In return, Gold and Diamond SuperAgents are featured more prominently in search results though consumers still control who they choose to work with.

CRM Expansion

Vacation CRM—like the current ClientBase and AgentMate platforms—integrates directly with Agent Profiler, streamlining the connection between advisors and new leads. Once a member opts in, leads from TravelLeaders.com and Agent Profiler are automatically pushed into the advisor’s CRM, eliminating manual entry, saving time, and enhancing follow-up.

A key new feature is the ability to pull client data—such as past purchase history—from the agency when the member chooses to sync with the CRM. This two-way integration not only improves data accuracy but also deepens client insights with demographic and behavioral information, allowing advisors to better understand and serve their clients.

Vacation CRM also enhances participation in Travel Leaders’ robust engagement program. With the synced data, advisors can opt in to have their existing clients marketed to automatically through personalized direct mail and email campaigns—branded with the agency’s identity and deployed by Travel Leaders Network. These marketing efforts are powered by Travel Leaders (not the CRM), allowing advisors to stay engaged with their clients—without lifting a finger.

Travel Leaders Network has been recognized as one of Newsweek’s Most Reliable Companies of 2025, earning praise for its ease of doing business, exceptional value, consistent delivery and strong reputation for dependability. Among the 300 companies on the list, Travel Leaders Network is the only travel network to receive this honor.

For travel agencies interested in learning more about the award-winning programs and diverse offerings of Travel Leaders Network in leisure and luxury travel, business travel, honeymoon and destination weddings — as well as active and adventure travel — visit TravelLeadersNetwork.com.

About Travel Leaders Network

Travel Leaders Network (www.TravelLeaders.com), an Internova Travel Group company, assists millions of leisure and business travelers annually and is one of the largest sellers of luxury travel, cruises and tours in the travel agency industry, with approximately 5,700 travel agency locations across the United States and Canada.