Travel Leaders’ most recent campaign, which was executed November 2018 to January 2019, in partnership with Funjet Vacations, illustrated several travel destinations, such as all-inclusive resort accommodations with ocean views in Mexico and the Caribbean to attract social media users. By utilizing Facebook’s campaign budget optimization tool, which automatically distributes the project’s ad spend on the most active ad for that day, Travel Leaders Network gathered more leads at a lower cost per lead compared to earlier campaigns, according to a Facebook statement.
“The goal of the social media campaign was to cost-effectively connect with potential travelers to showcase the value of Funjet Vacations alongside the expertise of our travel advisors,” said Stephen McGillivray, CTC, Chief Marketing and Communications Officer for Travel Leaders Group. “We are honored that Facebook chose to highlight the effectiveness of this particular marketing campaign as an example of the continued value we bring to our supplier partners and travel advisors.”
In implementing the marketing plan, Travel Leaders Network installed the Facebook pixel on its website and chose to have leads directed back to the company, rather than have the platform automatically fill in the contact information people provided to Facebook. This combination allowed Travel Leaders Network to keep track of events that occur on the site, such as someone clicking from the ad to the site to “call an agent” or fill out an email form.
Using information provided by the pixel, Travel Leaders Network also built an audience of Funjet Vacations leads and followed up with them by showing them additional ads.
Facebook periodically highlights business success stories in various industry categories. Currently, only 65 recognitions have been given in the travel and tourism industry category.
For additional information about joining the Travel Leaders Network family, review JoinTravelLeadersNetwork.com. To connect with a Travel Leaders travel advisor go to www.TravelLeaders.com.