These are communities that are defined by exclusivity and excellence, but they’re also earned. Anyone in our network can work their way in through our educational and specialist certifications to lay the groundwork for Leaders Alliance acceptance.
Micro-communities within North America’s largest travel agency network help ambitious travel sellers accelerate focused success
NEW YORK (June 9, 2025) – Across industries, micro-communities are transforming the way entrepreneurs learn, grow and connect. According to recent data, over 60% of entrepreneurs now actively participate in business-focused community groups. And for members of Travel Leaders Network, the Leaders Alliances represent the pinnacle of that trend: supportive, high-performing peer groups where today’s most driven travel sellers are taking their businesses to the next level.
Introduced in 2022, Travel Leaders Network’s Leaders Alliances are dedicated communities that bring together advisors and agency owners focused on luxury travel, honeymoon and destination weddings, and independent host agency leadership. These groups create powerful environments where top sellers can share insights, strengthen supplier partner relationships and turn passion into lasting profitability.
“It’s no secret that Travel Leaders is a large network,” said Stephen McGillivray, Chief Partner Marketing Officer of Internova Travel Group, who oversees the Leaders Alliances. “That scale gives us unmatched tools and reach. But the Leaders Alliances allow us to make it personal and powerful for those who want to go further. These are communities that are defined by exclusivity and excellence, but they’re also earned. Anyone in our network can work their way in through our educational and specialist certifications to lay the groundwork for Leaders Alliance acceptance.”
Leaders Alliances are open to any Travel Leaders Network member committed to growth. The journey to joining a Leaders Alliance starts by leveraging the tools, training and support that Travel Leaders Network provides.
From there, membership is based on an application and vetting process, with criteria such as sales in a given niche, engagement and a commitment to collaborative growth. Members are expected to contribute, participate and help others rise, too. It’s a culture of mentorship and shared success, something that sets these Leaders Alliances apart from traditional top-performer groups.
And the results speak volumes. Members in the Luxury Leaders Alliance average $1.5 million in annual luxury travel sales. Honeymoon & Destination Weddings Alliance members generate $500,000 on average in romance travel, with many surpassing $1 million. Collectively, agencies in the Independent Agencies Leaders Alliance account for more than $4 billion in annual revenue.
These groups aren’t just growing sales—they’re shaping the future of the travel industry. Supplier partners are now tailoring programs, content and support directly to Leaders Alliance members’ needs, creating unprecedented alignment between advisor expertise and partner offerings. The collaboration is fueling smarter marketing, more effective selling and better client outcomes.
“These communities are designed to be aspirational, not exclusionary,” said John Lovell, CTC, President of Travel Leaders Network. “If you’re a travel advisor who’s putting in the work and using the resources available through our network, then you absolutely have the potential to become a Leaders Alliance member. It’s a goal that’s within reach for many, and we want advisors to be inspired to get there.”
Each Alliance also creates unique experiences for its members. In 2024, the Luxury Leaders Alliance hosted its inaugural International Luxury Forum in Dubrovnik, combining immersive destination training with supplier partner deep dives and one-on-one growth sessions. Members have also gained access to luxury travel events like ILTM and DUCO, plus curated virtual meetups with luxury partners. The Honeymoon & Destination Weddings Alliance has developed popular programming like the Aisle Chat virtual chats, VowED fam trips and a summit at Moon Palace The Grand in Cancun. The Independent Agencies Leaders Alliance regularly brings together host agency executives to share operational strategies and elevate their IC networks.
“Being part of a Leaders Alliance is incredibly rewarding,” said Lindsay Taylor, a member of the Luxury Leaders Alliance. “It’s a community rooted in collaboration, not competition, and it’s helped me grow through shared insight and support. The Luxury Leaders Alliance is the largest luxury travel community in the industry, and I’m proud to be part of a group that’s not just following trends, but setting them.”
For travel agencies interested in learning more about the award-winning programs and diverse offerings of Travel Leaders Network in leisure and luxury travel, business travel, honeymoon and destination weddings — as well as active and adventure travel — visit TravelLeadersNetwork.com.
About Travel Leaders Network
Travel Leaders Network (www.TravelLeaders.com), an Internova Travel Group company, assists millions of leisure and business travelers annually and is one of the largest sellers of luxury travel, cruises and tours in the travel agency industry, with approximately 5,700 travel agency locations across the United States and Canada.
