A new category of luxury travel is forming at sea, and it is not coming from the cruise industry. According to new 2026 booking data from Global Travel Collection (GTC), the network behind the world’s most respected luxury travel advisors, iconic hotel and hospitality brands now account for 5 percent of all future cruise bookings, with the average branded voyage priced at $40,000. That is four times the cost of a traditional ocean cruise. […]
